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Why can’t we stop calling X, Twitter?
  + stars: | 2024-02-23 | by ( Saira Mueller | ) edition.cnn.com   time to read: +10 min
While some people (mainly fans of Musk) have embraced the X brand, most have not. Many people, both online and in person, still call the platform Twitter, and refer to posts as tweets. WHY ARE WE STILL CALLING THIS PLATFORM TWITTER. Even when you do see X, it's framed as "X, formerly Twitter". So the brand is what they say it is… it’s not that customers can’t stop calling it Twitter, it’s that they won’t.”
Persons: it’s, adieu, Elon Musk, — Jack Scalfani, , — Sherrye Pomeroy, Linda Yaccarino, It’s, ” Ramon Jimenez, Wolff Olins, , ” Marty Neumeier, , Musk, , Zoë Schiffer, Schiffer, Josh Adelson, X, x.com, ” Musk, wasn’t, Neumeier, “ It’s, ’ ” Elon Musk, Alain Jocard, James Withey, Kirill Kudryavtsev, Withey, — Sandy Horne Organizations: CNN, Twitter, Premium, Twitter Twitter, Global, Merriam, Webster, Oxford English, Liquid Agency, Elon, Musk, Twitter Inc, X Corp, Getty, The New York Times, Apple, Adobe, Google, Strategy, Innovation, Nissan, Datsun Locations: @sherrye_pomeroy, San Francisco, Paris, AFP, Frankfurt, Germany, @SandyHorne61
Roughly one year ago, a handful of crypto heavyweights made swaggering debuts on the Super Bowl ad roster, airing costly commercials with messages like “Don’t miss out” (FTX) and “Fortune favors the brave” (Crypto.com). Then came the swoon in crypto and the bankruptcy of FTX. Recently, trading firm OKX scuttled its plans to buy an ad in Super Bowl LVII when FTX began to dominate the news cycle. Coinbase aims to convey its confidence in crypto “while maintaining our position as the most trusted brand in the space,” Chief Marketing Officer Kate Rouch said. “I think that, especially after the FTX collapse, there has been a real need for that across the entire crypto space,” he said.
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